Beyond the Startup: Sparking Operational Innovations for Global Growth
Ralf Specht
Mey 2022 · Gildan Media · Kuchazwe ngu-Liam Gerrard
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The greatest challenge of any start-up and growth company is the transition from an early stage start up to a robust organization complete with a driving culture, contemporary leadership, organizational infrastructure and twenty-first-century operating methodologies. Ralf Specht provides inspiration, wisdom, and learnings gleaned from his role and experience in creating and scaling Spark 44, a Jaguar Land Rover joint venture from concept to an award-winning global marketing communications company with well over a thousand employees in eighteen countries in a few short years. In the high interest topic of start-ups focused on the beginning stages of entrepreneurship, Beyond the Startup fills a void in the entrepreneurial discussion on how to scale a second stage start up laying out, in practical terms, the tools and practices that made Spark44 a global powerhouse.
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Ralf Specht is a visionary business leader and creator of the Soul System, a framework that aligns value-creating employee action with broader corporate strategy through shared understanding and shared purpose. Specht is the author of Building Corporate Soul: Powering Culture & Success with the Soul System.
Liam Gerrard is an award-winning voice artist with over ten years of experience working in every field of the voice industry, as well as a highly acclaimed stage and screen actor. A 2017 Audie Award nominee, he has narrated over thirty audiobooks in a wide range of genres and styles.
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