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Unlock the discipline of setting audacious goals and tracking what truly drives success. Measure What Matters introduces a transformative system—Objectives and Key Results (OKRs)—that aligns teams, ignites innovation, and turns ambition into action. Through vivid stories from startups that became industry titans, nonprofits that changed entire communities, and global corporations that reinvented their culture, listeners will discover how defining clear, measurable outcomes turns lofty visions into tangible progress.